The Gold Gods and Yung Rich Nation Join Forces for Exclusive Line
Leading Urban Culture Jewelry Brand Collaborates with Migos Lifestyle Brand YRN
LOS ANGELES, CA – November 15, 2017 –

The Gold Gods, the industry-leading urban street
culture jewelry and accessories brand, announces a partnership with Yung Rich Nation (YRN).
The partnership between The Gold Gods and YRN centers on product collaborations, featuring
a series of exclusive co-designed jewelry inspired by certified platinum hip-hop group Migos.
Named after the group’s first studio album Yung Rich Nation, YRN is the lifestyle brand of Migos
ran by partner Rebecca Cher whose industry heritage stems from Norton Cher, the co-founder
of Rocawear and former business partner of Jay-Z.

Cam Love of The Gold Gods, who has built a $20M brand in just 4 years, including collabs with
French Montana’s Coke Boys, Tyga’s Last Kings Co., and Grizzly Griptape, saw a perfect
alignment between premium jewelry for the masses and YRN. The first set of GG x YRN jewelry
will be available exclusively through North American retailer Zumiez in December 2017.

“As we’ve exponentially grown our business and expanded our brand, we’ve worked hard to
stay true to urban street culture and YRN sits at the heart of today’s generation,” says Cam
Love, founder and creative director of The Gold Gods. “When we learned of The Gold Golds,
saw their quality of products, their foothold on urban culture, and their broad distribution, it was
an easy partnership decision for YRN and our core values,” says Rebecca Cher, CEO of YRN.