When you think of necklaces, you probably imagine women’s jewelry. Historically, it’s predominantly been women showing off sparkling necklaces on the catwalk, at the opera, and in fine-dining establishments. But as the ornamental experts at The Gold Gods will tell you, the tide is shifting.
In recent years, men have taken a shine to wearing necklaces, and not just for special occasions. Musicians A$AP Rocky and Pharrell Williams were early drivers of the men’s necklace craze, and countless other high-profile figures followed suit.
Harry Styles, Drake, Robert Downey Jr., Shawn Mendes, Justin Bieber, and other high-profile guys have helped bring necklaces for men into the mainstream. Here’s a look at why more men are integrating these pieces into streetwear and formalwear alike.
They symbolize confidence
Aside from being famous, all of the necklace-bedecked men mentioned above have something in common: undeniable confidence and swagger. The men’s necklace trend started with hip-hop culture when rappers — who build their careers on exuding confidence — popularized massive gold chains.
The popularity of necklaces has since extended far beyond the rap game. You don’t have to commit to a 20mm Cuban to get in on the trend, either. Plenty of men incorporate more understated necklaces into their daily wear.
They show that you’re fashion-forward
Gone are the days when it was “cool” for men to be clueless about fashion. And thanks to Instagram, TikTok, and other social media platforms, there’s no excuse for guys not to know what’s in (and what’s out). If you want to show that you’ve got your finger on the pulse of contemporary fashion, adding a necklace to your outfit is a great way to do it.
Fashion trends may be fickle, but this one shows no signs of slowing down. Jewelry maker The Gold Gods has been in the game for more than a decade, and in the last few years, they’ve seen a steady increase in both sales and general interest.
The Gold Gods is a brand that focuses on gold, Italian silver, gold vermeil, and iced-out chains for every price point. They’ve seen demand rise for virtually all of the products they sell, from high-end solid gold chains to more affordable gold-plated accessories.
They effortlessly elevate your outfit
Part of the appeal of men’s necklaces is their ability to take an ordinary outfit — even something as casual as ripped jeans and a plain white T-shirt — and instantly take it to the next level. People on the street won’t remember the guy in jeans and a T-shirt, but they’ll remember the guy who tied the look together with a gold chain.
A single necklace is frequently enough to spruce up an outfit, but for men who really want to make a statement, it’s worth giving layering a shot. Try combining a few different styles of the same length, or go for a cascading look by pairing longer necklaces with shorter ones.
No one knows what the future holds for men’s necklaces. However, if jewelers’ catalogs and celebrity Instagram posts are any indication, they aren’t going away anytime soon. If you’re a guy looking to upgrade your style game, adding some fine neckwear may be the way to go.
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