We source our solid gold products from the exact same suppliers as the large jewelry retail stores. The only difference is we don't have to cover the expensive overhead costs of their prime retail locations and corporate salaries.


Solid Gold is the highest quality of gold jewelry on the market. It offers superior durability and will never fade or corrode. Solid Gold is water proof, sweat proof, and resistant to chemicals. If you can afford it, Solid Gold is the way to go. 10k / 14k Solid Gold offers superior durability and affordability over 18k / 24k gold.
We are so confident in our quality, all of our products are backed with a 100% lifetime warranty. Buy with peace of mind knowing that if your item ever breaks, scratches or fades, we will replace it for free, no questions asked.


Founded in 2013, we revolutionized the urban jewelry market by offering a superior product backed by our industry pioneering lifetime warranty and 100% satisfaction guarantee. Now we are proudly on display in over 1,000 stores across the world, with hundreds of thousands of customers and over 1 million units sold. Feel confident with your purchase knowing you bought from the best.